Let me tell you about the most impressive startup I’ve ever studied.
The founder’s son launched it. He had no office, no funding round, no pitch deck. What he had was a mandate from the board—one board member, actually, the founder himself—and a mission so clear he could repeat it in a single sentence. He did repeat it. Constantly.
His recruiting strategy would make most HR departments nervous.
No job descriptions. No competency models. No structured interviews. He walked up to people in the middle of their workday—fishermen hauling nets, a tax collector at his desk—and said, essentially, Follow me. That was the pitch. And they went. They dropped what they were doing and went. Whatever he had, people could feel it before they could explain it.
His board member had very strong opinions about exactly who to hire. And if you looked at the roster on paper, you’d question every pick. A hothead. A skeptic. A political zealot. A guy who would eventually embezzle from the company and sell the founder’s son out to a competitor. Not exactly a dream team by any conventional standard.
He hired them anyway. Every one of them.
He wasn’t hiring for credentials. He was hiring for capacity—the raw, unfinished kind that most leaders walk right past because it doesn’t look polished enough on a resume. He saw what they could become, not what they were. And then he developed them in the fire.
• • •
The company grew from one to three to twelve in a matter of weeks. Then he took three years to grow each of those twelve. Three years. No shortcuts. No accelerated leadership track. He built slowly, in real time, in close quarters.
His development method was deceptively simple. He showed them. He let them walk alongside him and watch. He repeated himself—again and again—until he knew they’d heard it. Then he gave them the chance to try it themselves. He celebrated when they succeeded. And when they failed, he taught through the failure rather than punishing it.
At least one of them came out of catastrophic failure stronger than anyone else on the team.
He told stories. Not because he liked the sound of his own voice, but because stories stuck where lectures didn’t. When people came to him with questions, he often answered with questions of his own—pushing them to think rather than handing them answers. He was coaching before anyone had a word for it.
His emotional intelligence was extraordinary. He read rooms. He knew when someone was performing confidence they didn’t feel. He met people in their homes, healed their families, wept at their losses. He held hard conversations without flinching and extended grace without keeping score.
He was willing to play favorites—or something close to it. He had an inner circle of two or three who got more access, more candor, more of his time. Against most current leadership advice? Absolutely. But he understood that not everyone develops at the same pace, and proximity to the leader accelerates growth.
• • •
His one-on-ones with the board member were more frequent than with anyone on his team. He and the founder were clearly the first team. Every decision, every move, every conversation was checked against the mission, the values, and the board member’s direction. The alignment was total.
He role-modeled everything he expected. Love. Grace. Looking at the heart rather than the exterior. Words and actions in lockstep. He never asked his team to do something he hadn’t done first or wouldn’t do alongside them.
People came first. Always. Over process, over optics, over efficiency. People first.
He knew one of his twelve would betray him. Knew it from the start. And he treated that person with the same love and respect he gave the rest—right up to the day the betrayal happened. That’s not weakness. That’s a kind of leadership most of us can barely imagine, let alone practice.
• • •
When it came time for him to leave the company, his team didn’t think they were ready.
They were wrong.
After his departure, the organization exploded. Not because he left behind a playbook, but because he’d left behind people. Leaders who had been shaped by proximity, failure, repetition, and an unshakable mission. They weren’t carbon copies of him. They retained their own personalities, their own wiring, their own gifts. But they carried his DNA.
He joined the board. A third member—a powerful, catalytic force—was added. The three of them continue to lead the organization to this day.
By any measure that matters, he was the ultimate Level 5 leader: the company didn’t just survive his exit. It multiplied.
• • •
You’ve probably realized by now who I’m describing.
Every quality on that list—the clear mission, the bias toward developing people, the coaching questions, the emotional intelligence, the willingness to confront and the willingness to forgive, the role-modeling, the succession planning that actually worked—these are the things people describe when you ask them about the greatest leader they ever worked for.
They’re also an exact description of Jesus.
That’s not a coincidence. The principles that drive the best leadership research and practice today are not new. They are ancient. And they have a Source.